In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also various other realities regarding modern B2B advertising and marketing. We discuss how the purchasing trip is currently totally fragmented as well as the way that community structure can help marketing professionals take b… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other facts about modern B2B advertising and marketing. We talk about just how the acquiring journey is now entirely fragmented and also the manner in which community building can help marketing professionals take back contr… Read More